Expired: ACE – Convenience innovation contest by Eyeka


Doing your laundry can be a pain. Depending on what types of clothes you wash, their colors, what kind of products you want to use, how dirty your clothes are, it can be really cumbersome and time-consuming.

ACE has decided to put an end to the laundry pain and its formula is incredibly simple and convenient to use. It really lessens the strain by avoiding the need for multiple steps. You no longer need to use extra products to get your clothes clean, nor soak, rub or prewash.

For women who want to enjoy their lives and not be overrun by housework, ACE is here! These women love innovations and products that make their lives easier; they are always looking for the right thing that can change their lives: even if it’s just a detail (not prewashing for instance), it’s a detail that means a lot because it has great consequences.

ACE makes washing easy, with no fight. It’s convenient and simple.

ACE wants your help to bring to life this benefit in a new way and understand what convenience means for a detergent. Why does it matter to you?

ACE wants to understand how a detergent could become even more convenient? We want to understand what you expect from a detergent to be more convenient.

Creative Challenge

In a catchy poster with a tagline, show us what new benefits ACE could provide in order to be more convenient.


  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Deadline:- 22-06-2016

Take this challenge