We are living longer and longer than ever before. Did you know that in the United States alone, the number of adults aged 65 and older will grow from 40 million in 2010 to 72 million by 2030? By then, more than one in five of the population will be 65 or older in the US and many other countries around the world.
However, unlike the prior generation, the new wave of seniors is not only living longer, but they are also healthier and more independent than older people from decades ago. They want to actively maintain their health throughout their senior years, rediscover their passions and hobbies, and finally “live purposefully” – use their gifts and talents to create more meaning for themselves and society. These people see their retirement as the beginning of a new journey during which they stay productive and active, mentally and physically. They believe finding a new purpose that combines continued income, personal meaning and service to their community is the key for them to stay young.
Now fast forward to the year 2030 and meet Susan, an ex-financial advisor in her late 60s. Susan had always loved performing arts so after she retired in 2028 she enrolled on a Modern Dance course at the local university to meet new people and maintain her physical health. This course inspired her to start a dance studio open to students of all ages. This is not only her new passion and source of income, but also an opportunity to feel useful for the community and apply her life-long knowledge and experience.
Now in her late 60s, Susan finds herself constantly on the move taking care of things at home, getting herself back and forth to the studio, and staying active in her favorite hobbies (photography and gardening).
She commutes daily using public transport, as well as her own self-driving car (we are in 2030 remember). When going downtown, sometimes she leaves her self-driving car at home and takes the train. Once she reaches downtown she uses fully autonomous on-demand car services to navigate between her dance studio, retail shops and cafes where she meets her friends. Susan is finding that, unlike her current active lifestyle, her daily commute remains a quite passive and boring routine which could be more purposeful. She is looking for ways to turn this mind-numbing time into something that could keep her mind active and engaged.
Our sponsor, a research and innovation company, wants to help people like Susan stay mentally engaged by providing her new solutions which will mentally stimulate her during her regular daily travels.
Imagine a solution that provides a mentally stimulating experience to active seniors during their daily transportation routine(s) in 2030.
- #1 Prize €3,500
- #2 Prize €1,500
- #3 Prize €1,000