Millions of people all over the world consume dairy products in one form or another, be it milk, powdered milk, cheeses or yoghurt. At the back of our minds, we know that dairy forms an essential part of good nutrition, but with the trend towards super foods we’ve forgotten its value or don’t consume dairy products anymore because there are so many trendier alternatives. Milk is just milk, and yoghurt is just yoghurt.
Anchor is a global dairy brand producing products such as milk, cheese, butter and yoghurt. Anchor believes that encouraging true natural potential can turn good into great, both in dairy products and in people. This is why they use their 130 years of dairy expertise to turn good dairy into great products, providing families with the wholesome nourishment they need to help them find their own potential. Anchor is always looking for new ideas to surprise and delight its consumers; today, they need your help to create the next new exciting dairy innovation.
Shake up the dairy world and make dairy once again relevant and exciting with a new innovation that will delight mums and their families every day.
Unleash your creativity and show us a new dairy innovation that is above and beyond just milk. Milk is more than milk!
We are looking at exciting new dairy innovations that will appeal to a progressive mum in her thirties. She is a caregiver for her family but lives her own life as well. Being a mum, she wants her children – and her husband – to achieve their highest potential. Besides wholesome nourishment and health, she’s also looking for something new and exciting amidst other trendy foods that compete at the table.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500