Expired: Celebrate the “breakers” with KITKAT innovation challenge

Celebrate the "breakers" with KITKAT innovation challenge

Since 1935, KITKAT, a brand with its perfect balance of delicious chocolate and crispy wafer, has been the champion of breaks with its famous tagline “Have a break…Have a KitKat”. KITKAT believes that the power of a good break should never be underestimated. It seeks to make these breaks better with KITKAT. You can watch this video from KITKAT in Brazil which celebrates all different types of breaks.

In 2016, people enjoy their breaks in many different ways. A break doesn’t always mean stopping to rest during an activity or in between activities. Millennials enjoy their breaks many times during the day, whether its listening to music or scrolling through their news feed. Millennials have redefined what breaks are, and KITKAT wants to capture this diversity.  So for KITKAT, a break is simply all things Millennials do just to enjoy themselves. It can be as big as a passion or hobby, or as small as a selfie, as passively watching a movie with friends, and as active as dancing to the music, as short as a funny tweet and as long as a holiday, as individual as reading and as gregarious as a music festival.

KITKAT invites you to take part in the campaign and celebrate the different “breakers” with a humorous video, no matter who they are, or how they break. We look forward to feeling the fun you had filming your video.

Creative Challenge

In a playful, surprising and high-quality video, show us how KITKAT helps “Breakers” celebrate their break, as only KITKAT can.


  • #1 Prize €12,000
  • #2 Prize €5,000
  • #3 Prize €3,000

Deadline:- 02-10-2016

Take this challenge