Over the past two years, Unilever’s simple purpose has been to make sustainable living commonplace. The Unilever vision is to increase positive social impact while reducing environmental impact, and each of their brands is developing a Sustainable Living Plan to engage with consumers to bring this vision to life.
CLEAR is one of Unilever’s top scalp and haircare brands offering unbeatable anti-dandruff protection. CLEAR understands that men’s and women’s scalps are different, and offers customised solutions accordingly. They want to give the world a brighter future. However, they have not yet defined their Sustainable Living Plan. With the world facing new and ever-increasing challenges, there is a growing opportunity for CLEAR to touch peoples’ lives.
Can you come up with a big idea that will help CLEAR engage with consumers aged 18-35, who want to make an impact on their world and believe that others’ perceptions of them can become their reality? Help CLEAR give them the direction and confidence they need to make an impact on sustainable living and bring it to life. We want CLEAR to touch people’s hearts and minds and get them to champion sustainable living in their lives, no matter how big or small.
Today, CLEAR presents you with its most challenging brief yet: can you help CLEAR make a positive social or environmental impact on the world.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500