Expired: Create a unique and reassuring diaper brand for Chinese mums contest

Create a unique and reassuring diaper brand for Chinese mums contest

Let’s meet Meng Zhang, a 28 year-old Chinese woman who just gave birth to her baby girl. From the moment she was pregnant, the baby got her full attention. Being an only child herself, because of the famous One-Child policy in China, and now having her own, most likely, only child, Meng feels the weighty responsibility of raising a happy, healthy and successful only child. She feels the 4 grandparents cannot give good advice because times have changed so much and she doesn’t have sisters to learn from, so she must learn everything from scratch. She looks for the best solution on everything related to her baby’s safety and comfort via all sources online and offline. When it comes to choosing a diaper brand, she is very cautious. She looks for a brand she can trust, and for her, it means products manufactured abroad. In fact, many Chinese mums feel that products “Made in Europe” are more reassuring than products made in Korea, Japan or the US.

A leading European company of baby products wants to launch a unique high-quality diaper brand for Chinese mums like Meng, who are concerned about the greatest possible safety and comfort for their babies. Meng, and other mums like her, know that this life stage is very focused on the baby. Often, they willingly make sacrifices in their personal and work life to provide the very best in safety and comfort for their one and only child.

This new diaper brand will be available for purchase directly online through trusted cross-border e-commerce platforms that import foreign brands from overseas. It provides exactly what the baby wants and needs. It offers maximum comfort: it keeps the baby’s skin dry, is comfortable to wear and gentle on their soft skin.

Can you help create a high-quality, reassuring and distinctive European diaper brand that is “all about the baby” for Chinese mums like Meng?

Creative Challenge

Create a high-quality, trustworthy ‘Made in Europe’ diaper brand that gives Chinese babies exactly what they want.


  • #1 Prize €5,000
  • #2 Prize €2,500
  • #3 Prize €1,000
  • #4 Prize €1,000
  • #5 Prize €500

Deadline:- 18-09-2016

Take this challenge