This is the last contest of our May-June 2016 Ariel series. This one is a bit different as it’s about label design. Enjoy!
Ariel is THE premium detergent brand that provides a superior cleaning. All over the world, women and men who do laundry trust it as the most efficient brand to remove stains and make clothes perfectly clean.
Ariel knows and understands consumers, and they recently created two new products (or “variants”) that truly answer people’s needs.
Need 1: I like my clothes to smell fresh but the good smell never lasts long. The smells of the street, transport, work or food soon make the scent go away. I only feel fresh the very first hour that I wear my clean clothes. I’d love to have a detergent that cleans perfectly and bring a stronger freshness that last longer. To answer this frustration, Ariel has created Ariel & Freshness.
Need 2: I know powerful cleaning is mandatory to remove stains, but I think that powerful detergents are aggressive to my sensitive skin. I’d love to have a detergent that cleans perfectly and is gentle to my skin. To answer this frustration, Ariel has created Ariel Sensitive Skin.
These two new products are part of the Ariel Family. The brand wants to make all of them look coherent and is calling on all graphic designers to help it craft an impactful and well united look for the Ariel Family.
Create premium label designs for the two new Ariel variants: Ariel & Freshness and Ariel Sensitive Skin, as well as names to integrate them into the Ariel family and make the whole range look similar and united.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500