When you walk into the dairy section of the supermarket, you see many dairy products and a sea of different kinds of yogurts. Yogurt has been given such a spacious aisle because it’s a tremendously convenient food that’s great for many moment of consumption and also nutrient-rich, thanks to the specifically selected ferments.
Out of all the types of yogurt, plain yogurt is very special and noteworthy. Unadulterated and unflavored plain yogurt has all the health benefits without adding extra sugar. However, it has lost its perception of being essential, healthy and tasting great due to a lack of communication. Consumers don’t know the variety of plain yogurts and why they should choose it compared to other dairy products (like dairy based desserts or puddings)
Danone, a world leading food company, believes that there is still a lot of potential for plain yogurt as it is natural, simple and authentic. Danone wants to communicate better regarding plain yogurt.
Can you help Danone to make plain yogurt interesting and easy to understand?
Create a simple, impactful and easy-to-understand visual system for different textures of plain yogurt.
- #1 Prize €2,000
- #2 Prize €1,000
- #3 Prize €500