Australians love tasty food more than any other people on Earth. Believe us, they are not afraid of tasty things – the fact that they invented Vegemite is proof of that.
When it comes to chips they like them only if they are tasty and really yummy.
Like anyone else, they also enjoy relaxing with friends and sharing a bag of potato chips. There are many occasions to gather around and share a bag of tasty chips. It’s easy and it’s comfort food, great for afternoon and evening time, for picnics and backyard barbecues, for watching TV with your partner, for informal family moments…
Chips are a treat and each one of us has our own favorite flavor.
Snack Brand Australia (SBA) owns famous brand like Kettle, Natural Chip Company, Thins, CCs, Cheezels, etc. They know that people who love chips are interested in buying healthier alternatives. The difficulty is that when something is healthier, it often does not taste as good. As such, SBA is looking for ideas to make tasty and great chips that are a little less bad for consumers.
Do you think you can help?
Invent a new chip product with great taste to delight Australians who love chips but are always looking for an option that is a little bit better for you.
It needs to be something that tastes good and remains a treat! Sharing a bag of chips should always be an indulgent moment and if it does not taste good, most Australians will simply not buy it!
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500