Gruppo Argenta and Desall.com invite you to give a new face to the coffee vending machines, designing innovative and functional graphics to turn the coffee break into a special moment to taste and enjoy throughout the day.
Among the Italian leaders in the vending machine industry with around 220 million euro revenues, Argenta installs and supplies automatic and semi-automatic vending machines for food and non-food products. The Argenta vending machines are installed in 88.000 points among companies, offices, public bodies, schools, health institutions, fitness & wellness centres, highly busy areas like filling stations, airports, shopping centres all over Italy.
What we are looking for
This brief is also available in Italian ( Download ).
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Argenta relies on your talent for the design of the front of the automatic vending machines for coffee and hot beverages, inviting you to explore in detail the aspects regarding graphics and user experience, to make their vending machines true brand icons.
For the correct realisation of your proposals, keep into consideration the following guidelines:
Contest objective: the contest is aimed at creating a new graphic design for the front of the coffee vending machine, that may represent the brand and make it recognisable in every place it is installed.
In your design you are invited to reimagine the whole user experience and take into account the target customers, proposing a functional, coherent and captivating graphic design; you are also required to rethink the contents visualised on the monitor of the machine, by quickly sketching the main screens (as specified below).
In particular, you are required to create the graphic design for the following elements:
a) Background panel;
b) Beverages selector/button panel;
c) Content to be visualised on the monitor.
For the vending machine front layout and for the dimensions of the elements, please refer to theMaterial files attached (Machine-Layout.pdf).
a) Background panel: it is the main area where all the elements of the vending machines are positioned (monitor, button panel, coin slot, etc.). You are invited to design the graphics (decorative elements and/or shades) of the entire panel, keeping into account the position of the elements and complying with the style indications specified below.
b) Beverages selector/button panel: it is the element that enables the user to select the desired beverage and preferences. You are invited to design the graphic elements that must include typeface, icons or images – that you can either decide to use individually or in combo – in order to represent the beverage typology. Accordingly, use an easy-to-read typeface, in order to allow for a quick understanding by the final user of the information and product typology offered. For the list of beverages and preferences to represent in your graphic design, as well as for the dimensions and further info, please see the Material files (Machine-Layout.pdf).
c) the monitor is meant for visualising various contents, including but not limited to the stand-by screen, the info related to the options selected by the user through the button-panel, other info about the beverage or the brand, etc.
You are required to graphically represent the following screens:
– stand-by screen (ex. Company images, evocative images related to coffee, etc. – you are free to suggest other contents);
– preparation-in-progress screen (ex. Graphics regarding the chosen beverage, progress bar, possible other contents etc.);
– preparation-over screen and related contents. For further info regarding the monitor size, please refer to the Material files attached (Machine-Layout.pdf).
Notes: the b and c elements are covered by a single glass pane that seems to combine them into a single element. It is thus fundamental that all the elements and the graphics are coherent among themselves and in line with the brand.
Style: the graphics you suggest shall be in line with the brand and include the iconographic elements of Argenta, such as the cup/world and the logo/smile. You are free to arrange the elements as you wish.
You are required NOT to use photographs showing people, rather prefer other original themes or stylised elements.
We remind you that Argenta is always at someone else’s home, so the vending machines have to fit in well with very different contexts.
Logo: use the Argenta logo as specified in the style paragraph. You will find the logo inside theMaterial files attached to the brief (Logo-and-colour-palette.pdf).
Colours: the main colour of the brand is red PANTONE 1807 C. For the other colours used by the brand please refer to the palette and logo indications specified in the Material files attached (Logo-and-colour-palette.pdf).
Materials: the vending machine door is made of resistant and durable materials. If you wish, you might propose finishes or decorative elements created by the employment of metallic materials or similar.
Target: the Argenta vending machines are installed in various working places (offices, etc.) and public areas, which is the reason why the customer base is very varied.
Deliverables: upload all the images that better present your projects (rendering, descriptions, CAD files, etc.) and, if necessary, remember that you can also attach a .zip archive containing extra materials. Don’t forget about the abstract and description to give further info about your projects. You can submit as many entries as you like!
Eligibility and submission
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “Good Morning Design” will be accepted.
The selection of the winner by Gruppo Argenta will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a price of Euro 2,000.00= (two-thousand/00) for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.