Invent Applicator for Vicks VapoRub challenge

Invent Applicator for Vicks VapoRub challenge

What’s your go-to product when you’re down with a cough and cold? 9 out of 10 times it would be Vicks VapoRub, the most trusted ointment all over the world by parents for their children and even for themselves.

Vicks VapoRub is currently available in its iconic jar and people use their fingers to scoop out the ointment and massage it on their throat, chest and back to ease the discomfort. While scooping out the ointment, people end up with greasy hands and the ointment gets stuck under their nails. This is especially worrisome for young moms who take extra care of their nails and don’t want to go through the tedious process of removing the ointment from their perfectly manicured nails. Unlike a tablet/capsule which has a fixed dose amount, Vicks VapoRub has the flexibility for the users to apply the amount of ointment they want to their body parts (i.e. chest, back). But sometimes they use less amount of ointment than they should which reduces the benefit.

We want your help in inventing an applicator to accompany the Vicks VapoRub jar which can be used to scoop as well as to apply/massage the ointment.

Creative Challenge

Invent an attractive applicator for Vicks VapoRub which will make the process of scooping and massaging the ointment hassle-free.

Your invention should be able to do the following –

  • Your device should be able to scoop out (2-3 grams) of ointment from the Vicks VapoRub jar.
  • It should also function as an applier/massager for the ointment on a person’s body.
  • Be an attractive design so that it appeals to young moms who are looking for sophisticated products.

Use the provided template and present us with designs for your applicator ideas. Please also make sure that your applicator has a clear and visible Vicks logo on it.  Although your designs need to fit the criteria above, please do not give us ordinary applicator designs which have been seen and heard of before. We will also not accept images of applicators taken straight from the internet and submitted as an entry. They have to be unique and at the same time, have to be able to fit into the family medical box kept at home after a simple cleaning.

You’re free to choose any material, just make sure it’s not sharp to avoid any cuts during application. Please also make sure that the material you suggest is easy to clean after applying the ointment to avoid any residue left on the applicator. You may also choose an electronic applicator or any other design; we’re open to all kinds of ideas so surprise us with your inventiveness.

Our target audience is young moms who are sophisticated in their product selection and are always on the lookout for something unique to touch their hearts. Their beauty is something which cannot be compromised, even in their busy schedule. They always take very good care of their nails and don’t want any products that are harmful to their nails.

Along with your designs, please answer the following mandatory questions –

  • Please describe how your applicator would work – How will it scoop out Vicks VapoRub and how can it be used to apply/massage the ointment?
  • Please describe your choice of material for the applicator, and any specific reason why you chose this material?
  • How will your applicator design appeal to young moms who are always looking for sophisticated products?

Awards:-

  • #1 Prize €1,500
  • #2 Prize €600
  • #3 Prize €400

Deadline:- 04-12-2016

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