We live a very busy life in a busy world, where many of us are busy chasing different goals. NESCAFÉ in France believes that real human connections should be central to our life; not the goals, so we should spend time in getting to know each other, discovering or rediscovering one another, bonding and building real connections. Whether it’s among strangers, neighbors, enthusiasts, friends or family, sharing a cup of NESCAFÉ is the starting point of true connections. Just as the tagline says: “It all starts with a NESCAFÉ”. The “It” means “Real Connections”.
Here are some recent NESCAFÉ video campaigns that inspire Real Social Connections in various ways: NESCAFÉ Hello Voisins,NESCAFÉ Pop-Up Café, NESCAFÉ Instant Connections, The Hello Experiment NESCAFÉ. Now, NESCAFÉ would like your stories about how how it inspires true connections between people, to bring to life their tagline “It all starts with a NESCAFÉ”.
Create a playful and surprising video that shows people creating real social connections, inspired by a cup of NESCAFÉ.
NESCAFÉ is interested in exploring all kinds of social connections between two or more people that have the power to create an emotional bond. It can be about getting to know the story of a stranger, reconnecting with an old friend, or two neighbors chatting over a cup of coffee. The connection can be the starting point to something big or small, it could change one’s day, or one’s life, but it must be real, fresh and believable.
- #1 Prize €12,000
- #2 Prize €6,000
- #3 Prize €2,000