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Electrolux is looking for an innovative ALL-IN-ONE laundry appliance, dedicated to the three main aspects regarding laundry: washing, drying and ironing, and possibly providing extra functionalities as well.
In this first phase we are looking for a concept that will be developed further in the second phase. The first phase will have a public gallery, while the second phase will be private.
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: the product you are invited to design for Electrolux is an innovative ALL-IN-ONE laundry appliance, which shall take care of all chores and tasks usually carried out by individual home appliances (washing machine, dryer and iron) and possibly offer extra features normally provided by other laundry accessories, assuring great results for the final consumer.
Functions: your ALL-IN-ONE laundry appliance shall offer a wide range of functions, belonging to the three main aspects of laundry: washing, drying and ironing, providing with a single product a customised solution to address every customer need. As a mere example, your appliances should have at least the following functions:
• Washing: efficient cleaning, quick wash, gentle wash, capacity selection, cost saving programme, delayed start;
• Drying: efficient performance, capacity selection, cost saving programme, delayed start;
• Ironing: automatic shutoff, cost saving, refreshing ironing, starched fresh clothes, perfect steam.
Your concepts shall exploit the latest available technologies (see “Technologies” paragraph below) in order to offer a wholly automated and customised process to the final user.
User-experience (nice to have): you are invited to envision the whole user experiencerelated to the ALL-IN-ONE laundry appliance, in line with the expectations the final user may have for future home appliances: effortless, contact-less, intuitive, supporting, remote, automatic, hidden, on-demand, multi-service, etc. This aspect is of great interest for the Client and will be further developed in the next phase.
Dimensions: there are no constraints or particular indications regarding the size and weight of your ALL-IN-ONE appliances, as long as they roughly comply with the standard dimensions of other home appliances without breaking too much with the current installation and distribution rules. Your concern shall be that the installation of your new appliances does not require extra (costly) installation expenses for the final user. Also, one of the goals of researching this ALL-IN-ONE appliance is to optimise home space and arrangement.
Materials: all the materials you suggest for your ALL-IN-ONE appliance shall comply with the RoHS directive (Restriction of Hazardous Substances Directive). Mercury based materials are prohibited.
Technologies (nice to have): your ALL-IN-ONE laundry appliances shall be very innovativeproducts, which exploit the state-of-the-art technologies available on the market and possibly suggest the employment of future technologies. This aspect is of great interest for the Client and will be further developed in the next phase.
Style: your projects shall comply with the design and style of Electrolux, that you can extrapolate from the following websites: www.electrolux.com and www.electroluxdesignlab.com
Logo: the Electrolux logo shall be visibly present on all the appliances you propose (see Material files for the logo).
Target: the ALL-IN-ONE laundry appliance will be addressing a highly busy type of customers, who want to free their own time from annoying chores. Still they demand highly customised solutions as they have a clear understanding of the laundry process and great expectations of the final result, while giving up the annoying tasks of the laundry process itself.
Values to convey: the design and user experience of your appliances shall meet the requirements of the target customer, offering a time-saving, effortless process, with a high level of customisation and a flexible control. The customers shall perceive it as a reliable product that also offers a pleasant home experience.
Participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older. Participants can present one or more projects, but only the projects published on the www.desall.com web site, via the upload page related to “One & Only Laundry Appliance” will be accepted.
The selection of the winner by Electrolux will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency with the brief presented.
For the duration of the option right, the Client offers an extra chance to all participants setting a price of Euro 2,000.00 (two-thousand/00) for the purchase of all rights for the economical exploitation of the projects not-acknowledged as the winning proposals.