Nothing is more comforting than being greeted by your favorite drink just as you walk through the door of the corner café. While a thoughtful barista knows you take a macchiato every Wednesday morning at 8:15, it’s much more difficult in a digital space for your preferred brands to personalize your experience.
TalkingData, China’s largest third-party mobile data platform, understands that everyday choices and behaviors paint a picture of who we are and what we value. Currently, TalkingData is seeking to leverage behavioral data from more than 70% of the 500 million mobile devices active daily in China to help its clients better understand and interact with their audiences.
In this competition, Kagglers are challenged to build a model predicting users’ demographic characteristics based on their app usage, geolocation, and mobile device properties. Doing so will help millions of developers and brand advertisers around the world pursue data-driven marketing efforts which are relevant to their users and catered to their preferences.
- 1st place – $12,500
- 2nd place – $7,500
- 3rd place – $5,000