Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.
Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings.
All Tommy Hilfiger stores reflect the brand’s “classic American cool” DNA and the mix of classic and modern influences that epitomize Tommy Hilfiger’s preppy heritage.
Tommy Hilfiger is opening a store in one of the European cities. This store is based on a new concept – the ‘Store of the Future’, targeting urban men and women 25-45 years old. Help us and take a part in this project by delivering innovative creative ideas, focusing on what the Store of the Future can offer in terms of in-store customer experiences, events and services.
Come up with fantastic ideas for non-digital shopping experiences
What will give the consumer a wow experience in a fashion store? We are looking for non-digital ideas for Tommy Hilfigerflagship fashions stores in European cities.
We are looking for truly innovative, radical and interesting ideas for events, happenings and experiences in-store. Here you can be avant-garde on a high creative level and think freely.
- #1 Prize €1,500
- #2 Prize €600
- #3 Prize €400