Design a premium cleaning product or tool that makes cleaning chores a breeze, or even an indulging experience.Over the last decades, our home has changed a lot and so has our way of living. We care about our living space more than before, especially when we realize that our home is a reflection of our personality and taste. We like to keep it tidy and clean… However, the products and tools for cleaning have not been changed radically enough to give us a premium cleaning experience. Not only do we want to clean our home effectively, we also want to keep our home at its best and fit the cleaning chores into our busy daily schedule.
Unilever owns several household care brands like Cif, Domestos, Sunlight and Klinex, providing cleaning products (mostly liquids inside bottles) and only a few cleaning tools, like sponges and brushes. It would like to explore premium innovations that enhance our cleaning experience and meet today’s needs.
Can you help us to design a premium cleaning product or tool that totally reinvents home cleaning?
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500