Expired: Vicks – Action Cold & Flu innovation contest by Eyeka


ane is a mum in Australia with young kids. She always has a busy schedule for family and work. When she has a cold and flu, she is miserable and gets completely thrown off her routine. For relief from these symptoms, she takes a number of medicines, like a painkiller or a headache pill for her headache and a cold product for her cold symptoms.

Vicks Action Cold & Flu comes to rescue! It relieves not just cold symptoms but all symptoms associated with a cold and flu, including headache, body pain and fever. One pack of Vicks Action Cold & Flu could offer 24-hour relief from cold and pain.

Today, Vicks is seeking your ideas and creativity to convince women like Jane that she does not need painkillers, cold pills and other medication for effective relief from cold and flu. Can you shake her current belief and behaviour and convince her that just one pack of Vicks Action Cold and Flu takes care of cold symptoms and headache and this relief lasts long?

Creative Challenge

In a poster with tagline, convince Mums in Australia that Vicks Action Cold and Flu is ALL they need to get relief from multiple symptoms of not just cold but pain as well (headache, runny nose, blocked nose, fever, sore throat and body ache).


  • #1 Prize €3,000
  • #2 Prize €2,000
  • #3 Prize €1,000
  • #4 Prize €1,000
  • #5 Prize €500

Deadline:- 22-06-2016

Take this challenge