Expired: A credit card’s irresistible new benefits innovation challenge

A credit card’s irresistible new benefits innovation challenge

Credit cards are very common and very convenient daily objects. A credit card allows the holder to withdraw cash from an ATM machine, but, above all, to pay without giving cash to a merchant. More and more people are using them all over the world. They have become essential to live a modern lifestyle. Whether it is to book an Uber Taxi or subscribe to Netflix TV, you need a credit card! And now, you can also share the same card with your family members and control your purchases with your cell phone!

Because the market is very competitive, banks have added many new benefits to credit cards to attract new clients. For example, participating in a reward program, accumulating points to get gifts.

Some benefits encountered immediate fame and success: one of them was the “event Pre-Sales” & VIP programs. As a credit card owner, you have access to pre-sales for shows, concerts, or sports events. You are sure not to miss that event you have dreamed of and you could also have access to backstage passes, to meet with the artist or the sportsman.  When this benefit was introduced, it was a major hit!

Our client, who is a major company operating in the field of credit cards, would like to offer new benefits to its clients. It needs to be a breakthrough and so irresistible that people would want to get that credit card as soon as they hear about the offer. Can you help?


Creative Challenge

Imagine what kind of irresistible service or added-value benefit your credit card could give you access to


  • #1 Prize €3,500
  • #2 Prize €2,000
  • #3 Prize €500

Deadline:- 21-12-2016

Take this challenge