Imagine a world where both your digital and physical experiences are connected, a seemingly seamless transition, made possible simply by donning a head-worn augmented reality device that looks sleek and is easy to wear, and capable of being mobile so you can use it at home or when you’re out and about. What does that world look like?
A big technology company is keen to tap into your creativity and to see how leveraging augmented reality could enhance your life.
Show us your vision of the future and the wonderful and exciting things you could do with an augmented reality device.
Think about the following when you’re imagining your own augmented reality:
- In what scenarios would this be most exciting and useful for you to use? How often would you use/wear it?
- Think about how it could transform key aspects of your life like shopping, health, entertainment travel, social/connecting with others, and do it in a new way.
Please answer these four quick questions in the template provided:
- Where would you wear it?
- What would you do with it?
- How often would you wear it?
- What would your augmented reality device look like? We are not looking for a new product innovation from you but a few words to describe the device, for example, would it be lightweight?
We are looking for interesting and unique scenarios where you’d want to experience augmented reality in your life. Try to think of new and interesting ways that’s different from what we currently do.
As we are looking for ideas for a head-worn device, mobile augmented reality ideas using mobile phones, tablets or any other handheld device will not be accepted.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
Example of a good idea: A pair of augmented reality glasses with photochromatic lenses that adjust to changing light levels so you can use them indoors or in the sunshine. Because they’re so versatile, you take them shopping. Because of it’s connected technology, you’re able to compare prices of products from different stores so you know that you’re getting the best deals. And because you’re able to manipulate the products virtually, you’re able to compare details of what you see virtually and in real life before you make your final purchase. Because the device sits on your head, your hands are free to explore new items in the store vs. having to interrupt your experience by using a phone to find information.
Example of a bad idea: A head-worn device that’s bulky and needs to be connected to a power source or a computer, and a teenage boy playing computer games with it. While this scenario is feasible, we want to understand why the game is enhanced by augmented reality vs. without – as well as some thought into how the device should feel if the gaming experience is truly enhanced. Plus gaming is a frequently thought of example, can you think of other things that are not as mainstream or typical?
- #1 Prize €1,500
- #2 Prize €600
- #3 Prize €400