There’s more to life than hair, but it’s a good place to start (the Aussie brand philosophy)…
The Aussie brand fully embraces the Australian ethos that ‘life is for living’ and that haircare routines should be as simple and uncomplicated as possible (whilst still giving you amazing hair) – no need for long routines or complicated steps. So let Aussie do the hair thing and you do the life thing!
At Aussie they create moisturizing miracles. They focus on amazing sweet scents, unique Australian botanical ingredients and making sure their products are cruelty-free and vegan. Aussie’s hero product is the iconic 3 Minute Miracle. The original and best, deep conditioning treatment, which gives you amazingly conditioned hair in just 3 minutes! This has been the #1 hair treatment in the UK for years.
Our challenge is to remind UK women what makes Aussie 3 Minute Miracle so great and capture their attention again with an advertising campaign that stands out from the ‘sea of sameness’ in the hair category.
Create an entertaining, un-boring, and unique campaign to remind adventurous women how great Aussie 3 Minute Miracle conditioner is. Create a key visual and tagline which can be used across several media, from print to video.
- #1 Prize €2,500
- #2 Prize €1,500
- #3 Prize €500