Create fun, holiday-themed banner image for LEGO World Builder’s image library to inspire creators and storytellers on the platform to create their own holiday-themed worlds.
As the high holiday season quickly approaches, we’re looking to stock up on a few new holiday-themed banner images for LEGO World Builder’s image library so creators on the platform feel inspired to create their own holiday-themed worlds. Here are some examples of holiday-themed worlds already being created on the platform. As a global brand, The LEGO Group is interested in celebrating all major holidays and cultural events around the world, so whatever the holidays mean to you is fair game!
Remember, there are a variety of genres, subgenres, and mashups taking place on the LEGO World Builder platform – to get an idea, just take a look at the world tags on the left side of the Discover page. These include Action, Adventure, Escape, Magic, Science Fiction, and many more! Think about how your banner image might capture both the holiday spirit and a specific genre or mashup. What would a banner for a holiday heist LEGO-themed world look like, or a space station holiday party? Don’t be afraid to mix and match genres in your designs.
At this point, you may be wondering what exactly is a banner image. A banner image is the first thing people see when exploring an architect’s world on the LEGO World Builder platform, along with its title and genre tags – so it’s important that the image itself makes a strong visual impression and motivates people to click and explore the world. You’ll notice after visiting the Discover page that you probably feel more compelled to click into worlds with interesting banner images. That’s the sensation you’re trying to bring about with your own work!
We’re open to a variety of creative executions, from hand-drawn illustrations to mixed media to stop-motion stills and photographs of your own LEGO sets and minifigs artfully arranged in front of different backgrounds.
Please note, if you submit a banner image to this project, you may not submit the same image to the LEGO World Builder platform as original artwork for someone’s world. The goal of this project is for all architects to have access to your banner image in the LEGO World Builder image library.
To be considered, designers should create and submit one banner image per submission (1600×800, JPG or PNG). Should you get the greenlight, you may be asked to make reasonable revisions to your design before it is added to the image library. Submissions in this ‘Always On’ project will be reviewed on a monthly basis, so there will be plenty of opportunities throughout the year to have your work greenlit.
One 1600×800 JPG or PNG banner image
Layered PSD design files for final delivery
LEGO World Builder’s digital library
Across The LEGO Group’s social channels when they feature a world that uses your cover art
- Have you taken a look at the list of world tags yet on the Discover page? If so, then you’re well aware that there are a ton of genres, subgenres, and mashups to choose from when developing your banner image designs.
- The tone is wide open, just make sure to incorporate the holidays, whatever that means to you, in the artwork.
TARGET AUDIENCE: Adult Fans of LEGO (a.k.a AFOLs) and the LEGO World Builder creative community. Self-described AFOLs make up a demographically diverse network of communities that can be found in nearly every corner of the world. Their interests vary wildly, from stop-motion brick filmmaking to building custom brick designs. What unites them all is their passion for LEGO and the creative possibilities that come with building and imagining with LEGO bricks.
NO text or written words should appear on your banner design.
Characters, animals, and creatures do not need to take the form of minifigs, however, if you do decide to incorporate 2D or 3D minifigs in your cover art, please conform to the minifig spec guide here.
All work MUST be original, and should NOT include or reference any other existing IP. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of other existing properties.
If you decide to take photos of LEGO sets and minifigs that you own, please only use sets and characters that are fully owned by The LEGO Group. You may not use sets or characters that are under third-party licenses (e.g. Harry Potter, Jurassic Park). That said, you may create dinosaur or wizard-themed images as long as they are distinct from any recognizable IP and franchises.
LEGO World Builder is a first-of-its-kind story development platform that gives the LEGO fan community and creative talent all over the world direct access to the LEGO creative team to develop stories, shows and more. The platform, powered by Tongal, lets you explore, create and collaborate on imaginative and original LEGO worlds – like this steampunk time-travel adventure or this zombie rock opera. With so many talented writers on the platform, there’s a need for distinctive cover imagery to help them bring their worlds to life and attract visitors and collaborators with visuals.
To see examples of these cover images, head to the Discover page and click on any of the thumbnails to view the full size art (1600×800). As you explore these pages, do you find yourself drawn towards worlds with eye-catching images? So do we! Now, you can see why it’s so important to make a strong visual impression for your world.
For inspiration, follow these tips:
Explore the list of tags on the lefthand side of the Discover page to get a sense of the different genres and potential mashups.
Check to see if there are any new creative prompts from The LEGO Group at the top of the Create page. If there are, we’ll likely be looking for images that help convey the theme of the prompt.
Skim through the image library on the Create page by clicking the refresh button. See what’s already there and what creative gaps you can help fill.