New idea contest on Desall.com: Barilla and Desall invite you to look for new pasta shapes in order to offer an innovative and unique consumer experience.
Barilla New Pasta Shape by Barilla, who is looking for new dry pasta shapes that are able to give a new consumer experience, which involve aesthetics, functionals and gastronomical aspects of the product.
The participation is free of charge and open to designers and creative talents of any nationality aged 18 years or older.
Please, let us know if you are going to share or publish our brief. We remain at your disposal for any doubts.
Barilla is an Italian family-owned food company. Established in 1877, it is now an international Group present in more than 100 countries. A world leader in the markets of pasta and ready–to–use sauces in continental Europe, bakery products in Italy and crispbread in Scandinavia, the Barilla Group is recognized worldwide as a symbol of Italian know–how.
Barilla is looking for new pasta shapes that are able to give a new consumer experience, which involve aesthetics, functionals and gastronomical aspects of the product. That is thanks to innovative shapes and if necessary, by using the alternative raw materials instead of the traditional ones (ex. durum wheat semolina and whole durum wheat semolina). You are invited to make a new shape in order to convey the values of the Barilla brand.
For the correct realisation of your proposals, keep into consideration the following guidelines:
Product typology: this new shape will be designed for the dry pasta, which undergoes a specific process of drying during the final production phase, unlike the fresh hand-made pasta. As regards the preparation of this product, cook it in the boiled water (100 grams of Pasta, 1 litre of water, 7 grams of salt), after that, drain the water and add the condiment as you prefer like fish,vegetables,meat,sauces etc.. For this contest new shapes for stuffed pasta are not allowed.
For further information on the pasta formats currently in production, please refer to Barilla_The-Shapes-of-Taste.pdf file attached in material files.
Shapes and functionalities: the proposed pasta shape must be functionally combined with the condiment, shaking, containing or keeping the sauce in order to create a polychromatic effect and get a gourmet experience. Its shapes will be clear, definite, new, innovative and able to create curiosity in the purchase/choice phase and they will also have to get the consumer creativity in the product use.
According to the specific product needs, the shape surfaces can have several types of finishing, from the super smooth to the super rough. The result will change depending on the material used for the die.
You can also think of a new concept relating to the shape transformation during the cooking phase, by getting a change of the state of pasta or a metamorphosis thanks to heat and moisture.
Allowed materials: durum wheat semolina and whole durum wheat semolina are the ingredients most used for the pasta production. You are free to think of several raw materials in the flour field (wheat flour, rise, corn, wheat, buckwheat etc) and legumes (lentils, chickpeas etc). Since the flour and its features influence both aspect and consistency of the product, the ingredient/s choice for the pasta is extremely related to the shape itself. So, it’s important that pasta keeps its shape and its consistency after cooking, without breaking out and being sticky.
Not allowed materials: use of additives is not allowed (ex. colourant, flavourings emulsifiers).
Size: as for the short pasta, length 45 +/-15 mm and diameter 15 +/- 5 mm. For the long pasta, length 200-300 mm.
Production technologies: the shape you proposed will be produced by using traditional technologies of the dry pasta, which are kneading, cutting, drying. The cutting can be done through extrusion of the knead in a die or it can be also done by knead lamination among rollers and then printed.
For details relating to these technologies, please refer to the Barilla_Pasta-Technology.pdf file, attached in the material files.
Target: consumers, who are looking for something new, unique experience and premium products. These people have an interest in food, like Master Chefs, Foodies, Food Lovers, who love searching for special products, design and create perfect matches between pasta and sauce. For these people, the meal is not just the need to eat, but about satisfying their senses and enjoying a unique experience.
Values to convey: innovation, curiosity, creativity, uniqueness of experience, gourmet feature.
Deliverables: upload all images in order to present your projects in the best way possible. The images in the gallery (maximum 5) must have a proportion of 4:3; Allowed shapes: .jpg, .gif o .png; colours: RGB; max file size: 1MB. Proposals by using of the render 3D and prototype are highly appreciated and preferred.
Awards:- €4000
Deadline:- 04-06-2021