Closed/Expired: Barilla – Roger Federer “Masters of Pasta” contest

Barilla – Roger Federer “Masters of Pasta” contest

Do you know how important it is for a brand to pair with a celebrity that embodies its values? We have all heard of the famous coffee brand and the American actor, and how well their partnership works. It is not just because the brand has showcased the celebrity in its communication that it works. It is something more sophisticated, something that builds on the story of each of them and their journey together. It happens that one person perfectly embodies the set of values of a brand. When it happens, it feels like the brand and the celebrity are part of the same journey.

Barilla is a 140 year old Italian brand of pasta, number one in Italy, and well known across the globe. Since 1877, Barilla has believed that pasta is the most beautiful food ever. Barilla is committed to bringing a world of joy and healthy, pleasurable eating to the table. Because pasta is not like other food: it is accessible, joyful and sociable, shareable, tasty, healthy and sustainable. Moreover, when it is Italian pasta it becomes the best recipe for good living.

Barilla wants to be the number one pasta brand, and they have worked hard on every single detail, from the field to the table, to achieve it. Pasta is not just about food; it is a passion and an obsession. In 2018, Barilla has embarked on a long-term partnership with Roger Federer, one of the greatest tennis players of all time. He is also a style icon and lover of good food. Barilla and Roger Federer share the same set of values that led them to excellence in their field: reliability, constant commitment, respect and passion.

Tomorrow, Roger Federer will become the ambassador of Barilla. Barilla has created limited edition pasta for Roger Federer and needs your creativity to create its packaging design.

Creative Challenge

Attract food lovers with a limited edition packaging design that tell the story of “Masters of Pasta”, to show that Roger Federer and Barilla are partners.


  • 1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Deadline:- 18-02-2018

Take this challenge