- Teams of two to four people from one of our 26 participating countries.
- Participants aged 18 or over.
- Current university students studying for a bachelor’s degree or those who have graduated within the last five years.
- Participants without any professional experience (More details on this in the next question).
Only one person needs to register for the whole team by filling in all the details. The team will be eligible to join only if all team members are current university students studying for a bachelor’s degree or have graduated in the past five years. Read more about the eligibility criteria here.
Impactful ideas with a product, solution or technology that solves one of our four social and environmental challenges
Have the chance to win prizes – ranging from monetary recognition to employment opportunities at BAT, depending on your country’s offering.
50,000as a non-conditional investment in your idea, the support needed to get the idea up and running, and potentially a place on the accelerator programme for start-ups.
as a non-conditional investment, along with our support, also potentially landing a place on the accelerator programme for start-ups.