Berocca is a dissolvable multivitamin tablet which is popular all over the world. As a brand, Berocca believes in helping people with their personal achievements. It has been traditionally used to feel better after a heavy night of partying. More recently it has been used only in anticipation of ‘big days’ which requires a lot of mental sharpness and physical energy.
We want your help to change active people’s perception about Berocca from ‘only for big nights and big days’ to an ‘everyday enabler for mental sharpness and physical energy’ that will give them the edge to get ahead. So instead of relying on the quick buzz of a morning coffee or caffeine energy drink, take a daily dose of Berocca.
Through a fun and engaging 45 seconds social content video, convince active people that daily consumption of Berocca gives them the edge to get ahead in life.
- #1 Prize €10,000
- #2 Prize €6,000
- #3 Prize €4,000