Over the years, technology has changed people’s lives. We live in a world with many screens for different uses: laptops for working, tablets for reading and web browsing, smartphones for playing games and keeping in touch… In essence, TV has to contend with a lot of other devices for a share of consumers’ time and spending.
A leading global TV manufacturing brand is exploring what a future TV experience could and should be. Together, we want to drive a next generation experience by investigating what features, products or services could be added to TVs to make them indispensable and irresistible. Winning submissions will be tested in focus groups and, if successful, will be rolled out globally in the TV manufacturer’s lineup.
Make TVs indispensable and irresistible by creating a better TV experience.
- #1 Prize €4,000
- #2 Prize €2,000
- #3 Prize €2,000
- #4 Prize €1,000
- #5 Prize €1,000