BIC 4Colours Video innovation challenge

BIC 4Colours Video innovation challenge

Want to keep your 4Colours pen? Find ingenious ways to protect it!

BIC is a French brand that was created in 1945. In 1970 Bic launched the BIC 4Colours, which was the first and original multicolor ball pen. With its unique barrel shape, its white top and the sound of its 4 pushers, this pen is quite unique and loved by teens and students.

Do you know why? Well the list of its characteristics and benefits is endless. It is convenient: it packs 4 pens in one. It saves time: in one click, you change colors. It is very stylish and can fit any personality: there are many different designs, one for each mood or person. Bic has created many versions of its iconic product, one with shiny and feminine colors, one with a special grip, one with a special decoration, etc. It is a quality product: made in France, it does not leak, writes up to 8km and lasts for up to 50,000 activations of the pushers. It is playful and releases stress: people play with the pushers with their fingers. It is also structuring: it helps to organize notes with color codes. Finally, 4Colours provides great value for money (it costs around 2 euros)

4Colours is so convenient and fun that it is the most stolen pen*! It is such a cool accessory for young people that it has an irresistible attraction. Whether it be in class rooms, universities or anywhere else, they can be found, and these pens are very often stolen! On Twitter the words mostly associated with 4Colours are things like: “give me back my 4Colours”, “Don’t steal it”, “I am angry my 4Colours got stolen”, etc.

Each person has his / her own tactics to protect his / her cherished pen.

Can you help creating engaging and fun video content around this kind of story?

Creative Challenge

Make us laugh with an engaging video that shows ingenious ways to protect your 4Colours from getting stolen.


  • #1 Prize €12,000
  • #2 Prize €5,000
  • #3 Prize €3,000

Deadline:- 22-01-2017

Take this challenge