Everyone needs stationery. Students even more need pens, markers, pencils, highlighters.
BIC makes people’s lives easier thanks to stationery products of very good quality. BIC is a brand sold worldwide and it has 60 years of French heritage and innovation. They make colorful, fashionable and sophisticated stationery products which are much loved all over the world. All their products are designed in France.
In Asia, there is a misconception that BIC is an Asian brand who is manufacturing old-fashioned products.
BIC would like to convince consumers in Asia that BIC is special because it’s French. They would like to tap into your creative minds to communicate being a French brand in the most engaging way!
With a poster and an activation idea, excite young students about BIC by highlighting and celebrating it as a quality French brand.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500