Boston University MicroMasters Program in Digital Product Managementconcludes with two courses that leverage object oriented thinking, digital process capabilities, and data analytics tools to build “boundary-spanning” skills in running, measuring and adapting strategic experiments that may lead to novel products, business models and market growth.
Product Manager is one of the hottest positions in the emerging digital economy.
The Product Manager is essentially the “CEO” of a digital product. They understand and articulate needs; set up roadmaps, plan and coordinate the development process; champion and launch products and oversee the product life cycle. They are the implementers of ideas in digital business innovation.
In this Product Management MicroMasters program, you will gain hands on experience in:
- Creating product roadmaps
- Taking products from initial concept through user research, co-creation, and rapid prototyping
- Agile and lean management practices for creating software and digital products
- Social media and market testing methods
- Applying perspective from best practices in platform based strategies.
- Understand the principles and processes for developing product roadmaps
- Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
- Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
- Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
- Life cycle management of products and services including versioning and pricing
- Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
- Understand the variations in the product management practices across different organizations and emergent digital markets
- Alternative ways to drive digital business innovation in your company
Courses in Boston University MicroMasters Program in Digital Product Management
- Product Management with Lean, Agile and System Design Thinking
Learn how to use lean, agile and systems design thinking in all aspects of the digital products lifecycle.
- Platform Strategy for Business
Learn how you can design, launch, monetize and compete in a networked platform market.
- Strategic Social Media Marketing
Learn how to drive social media engagement by linking strategy and tactics and measuring results.
- Driving Digital Innovation through Experimentation
Learn how to apply principles of experimentation at the technical, organizational and strategic levels of your business to drive digital innovation.
- Business Analytics for Data-Driven Decision Making
Learn how to lead your firm to make better business decisions using analytic methods and create competitive advantages from data.
- Certificate & Credit pathway for Boston University MicroMasters Program in Digital Product Management
MicroMasters programs are designed to offer learners a pathway to an advanced degree and can count as credit toward completing a Master’s degree program. Learners who successfully earn this MicroMasters program certificate may apply for admission to a Master’s program, and if accepted, the MicroMasters program certificate will count towards the degree.
You can combine your MicroMasters program certificate with on-campus work at Boston University’s Questrom School of Business to earn a Master of Science in Digital Technology (MSDT) degree.
Learners who successfully earn the MicroMasters program certificate are eligible to apply to the MSDi program with no need to take the GMAT or GRE test. Learners who have earned a MicroMasters program certificate would be credited for 8 academic units (32 units are required for graduation with the stand-alone MSDi degree).
The MicroMasters program certificates and MicroMasters courses open other avenues of opportunity at Questrom School of Business. You can pursue our full-time Master of Science in Digital Innovation (MSDi) graduate degree program. Your MicroMasters program certificate waives 25% of the degree requirement making this an exciting seven-month program. Or you may want to consider combining a MicroMasters course with our Questrom Executive Leadership Center programs. It’s up to you!
- The average salary for Digital/Software Product Managers is $106,166. (Source: Burning Glass )
- Career prospects include roles such as Product Manager, Product Life Cycle Manager, Marketing Manager, Product Line Manager, Innovation Team Lead, Entrepreneur, Director for Products, Business Development, Business Strategist
Cost:- $ 1995