For men who want a nice clean shave without irritating their skin, a quality electric shaver is not only a purchase, but an investment. So, they do their research: they look for the right brand, the right product, the right benefits, the right quality and price. This process happens almost exclusively online. It is either the man himself who buys such a personal item, or sometimes, his partner who chooses a top end shaver as a special, yet practical gift for everyday use.
Braun is the leader in premium electric shavers, and has launched its best shaver ever, the Braun Series 9, the world’s most efficient and comfortable shaver. With five specialized shaving elements capturing more hair in one stroke for fewer strokes and less skin irritation, it provides an exceptionally gentle and unprecedented shaving experience for those who demand a lot from their shaver.
However, when people research and shop online, the advertising, all the technical speak, and information overload can quickly confuse shoppers, rather than convince! Like with consumer electronics, if people do not understand why they should pay for better products, many decide on price. As you can see in this screenshot from the Braun Series 9 Amazon page, where most people buy shavers online, the highlighted part is the first thing they see.
Braun prides itself on its state-of-the-art innovation and design, grounded in real human needs. So, it is time for Braun to innovate in its Amazon advertising as well! Can you help them communicate Braun’s ultimate shaving experience in a way that impacts on a shaver’s life, his mornings, his skin, his look, his relationship(s)? … Can you help Braun make its Series 9 Amazon advertising as amazing as the Series 9 itself, so people are convinced it is the right shaver to buy?
Create online shopping materials to make the Braun Series 9 more desirable for online shoppers who are looking for the ultimate shaving experience.
- #1 Prize €4,000
- #2 Prize €2,500
- #3 Prize €1,000
- #4 Prize €500