New graphic design contest on desall.com: Caffè Diemme and Desall invite you to design a new company logo that is elegant and modern at the same time and which clearly convey the brand’s attention to both tradition and innovation.
Caffè Diemme invites you to design a new company logo that conveys the values and characteristics of the company and brand while ensuring the highest level of legibility.
The current logo and additional images relative to branded communication can be found in the material files downloadable from the official contest page.
The brand “Caffè Diemme” indicates the main, historical brand of the company and a range of blends in beans, ground coffee blends and coffee capsules. The object of this contest is the brand Caffè Diemme. Its sub-brands – “Torrefazione Dubbini”, “Gli speciali” and “Artisti del Caffè” – are not the objects of this contest.
The new logo should exude a sense of elegance and, at the same time, modernity. It should be able to represent the company in its entirety as a structured entity that pursues Research and Development activities, applies innovative technologies to production processes, runs an in-house learning center, all while being rooted in a long family tradition as well as being oriented towards becoming a trusted partner in high-stake projects. The proposed logo should reflect the characteristics mentioned above and convey a strong sense of credibility.
Caffè Diemme is a family-run Italian company in the coffee-roasting industry boasting over 100 years of history that cannot be forgotten or overlooked. This history is at the heart of Caffè Diemme’s continuity, trustworthiness, reputation, experience, tradition and professionalism that have been acquired over the years – crucial values that are passed on from generation to generation.
At the same time, Caffè Diemme embodies the concepts and best practices pertaining research, innovation, service, vocation for partnership building, flexibility, learning, and internationalization.
In short, Caffè Diemme is characterized by the heart of the craftsman and the mind of the entrepreneur. Your proposal should be able to communicate such concepts and duality.
Requested elements
- Logo:
- The proposed logo should contain the following text: “Caffè Diemme” – written in the Italian language and including the date “1927”. The current logo says “dal 1927” (from 1927) but the word “dal” (from) can be omitted.
- To ensure flexibility in use, you can either propose one version of the new logo or two versions (compact and extended) Both the compact and extended versions should contain the text “Caffè Diemme” and “1927”. The current logo, in its compact and extended versions, can be found in the material files downloadable from the official contest page.
- If you wish so, you can add one or more graphic elements to complete and customize the proposed logo.
- The proposed solution may include a frame which should be different from the one found in the compact version of the current logo. Adding a frame element is optional.
- Logo + Payoff: you are requested to design an additional version of the logo displaying the company payoff: “Torrefattori in Italia dal 1927” (Italian coffee roasters since 1927). In this case, the year “1927” will only appear once, as part of the payoff.
- Brand mark & monogram: In addition to the new logo and the requested variations, the proposed solutions should also include a symbol/graphic sign that should be clearly legible, even when not used alongside the logo, and which, over time, should become the distinctive symbol of Caffè Diemme.
Appearance and colours
Caffè Diemme is looking for a logo that is both elegant and modern, displays unique characteristics, has good legibility, and is impactful and in line with the brand’s industry and values.
The proposed logo and its variations should be realized in black and blue (pantone 282), both in the positive and negative versions.
Values to convey
Elegance, modernity, experience, trustworthiness, reputability, tradition, innovation, research, flexibility, internationalization.
Awards:-
1°: €3000
The selection of the winner by the Sponsor will be the result of an unquestionable evaluation and it will take into account originality, feasibility and consistency of submitted projects with the presented brief.
Option right
€1000
For the duration of the option right, the Sponsor offers an extra chance to all participants setting a fee of €1000 for the purchase of the license for the economical exploitation of the projects not-acknowledged as the winning proposals.
Deadline:- 24-02-2022
