Cheese – the way You love it challenge

Cheese – the way You love it challenge

We all love cheese! Hard cheese, soft cheese, smelly cheese; cheese by itself, cheese on crackers, cheese so gooey and melty it stretches for inches. There is pretty much nothing better than cheese, especially good cheese, and some of the best cheese in the world comes from SAVENCIA.

SAVENCIA started out in France in 1956 with “Caprice des Dieux” (whim of the gods), a soft cheese that revolutionized the market. Today, SAVENCIA Fromage & Dairy, is No. 1 in the world for cheese specialities and dairy products, thanks to its successful brands like Géramont, Fol Epi, Saint Albray, Saint Agur, Giovanni Ferrari, Bresso and many more.

To illustrate their love of cheese, SAVENCIA developed a platform specifically designed for their community. On the platform, they share favorite recipes, true insights, knowledge about cheese, and give inspiration for cheese lovers. In order to get even more real with their community about their passion and love for cheese, they are asking YOU to show off your unique and genuine love for cheese.

There are so many different cheese types, tastes, textures, habits and forms of genuine love out there waiting to be discovered and told. Every person has a unique reason why they love cheese, and we want to see and feel in the most passionate, inspirational, unique, and genuine way possible!

YOUR MISSION

Your mission is to produce an inspirational, viral, unique, genuine, and even crazy :30 second video that creates awareness and shows authentic love for cheese. The more genuine, relatable and/or crazy the better! This project is not about showing the specific brand Ich liebe Käse or their cheese, but more about the story and the feeling cheese itself produces. The branding of Ich liebe Käse is secondary to the story and should not be your primary concern.

  • Please submit one full :30 second video that is able to but cut into a :15 second spot. All winners will be required to provide a :15 second cut of their original :30 second submission.
  • Please submit both a 16:9 and 1:1 version. Please keep both of these dimensions in mind when creating your submission.
  • The videos need to catch people’s interest in the first 3 sec. And make them want to see it until the end.
  • Videos will be used for social media, predominantly Youtube and Facebook. Winning videos that make our tummies want more will be shared with SAVENCIA’s community and other cheese lovers throughout Germany.

SAVENCIA wants to feel your love of cheese, see it, and be inspired by it. Use your unique voice and relationship to cheese to show us something that makes us love cheese even more, and in ways we didn’t even know existed.

If you are using VO/dialogue/music, all spoken language must be German. If you are not equipped to use German, please refrain from using any language (in both music and speech). Basically, if you know German, rock on! If you don’t, flex those silent film muscles ;)

If you are located in or around Germany, please try and use SAVENCIA products. If you are located elsewhere in the world, SAVENCIA products will likely not be available, so please use generic cheese types with no branding. A list of SAVENCIA products can be found HERE.

Awards:- $22,270

Deadline:- 24-07-2019

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