CINI MINIS – pursuing pleasure beyond the bowl

CINI MINIS – pursuing pleasure beyond the bowl

Help CINI MINIS soak up some crazy fun Gen Z culture for a new campaign!

CINI MINIS, a breakfast cereal from NESTLE, are crunchy little squares with cinnamon you can see and crunch you can hear. This crazy amount of cinnamon and crunch has fueled a brand story that is unabashedly about the shameless pursuit of pleasure. They love cinnamon and will do just about anything to get it. And, yes, this means they are a fun-loving bunch of cannibals!

The CINI MINIS brand world is fun, irreverent, hedonistic, and action-packed where they revel in cinnamon and in the pleasures of life, encouraging their peers to let go and give into their cravings. Some cravings are just too good to resist.

One fun fact is that the kids who ate CINI MINIS 18 years ago when the cereal was launched in Europe, still eat CINI MINIS today, as twenty something years olds. Usually kids’ brands remain kids brands forever, but not CINI MINIS! The brand and the kids grew up together, into teen-agers and young adults. To keep the relationship tight, CINI MINIS wants to keep up the new conversations, the jokes and the pranks by actively encouraging, not only its shameless pursuit of cinnamon, but the shameless pursuit of pleasure into the lifestyle areas that older Gen Z has become passionate about. Can you help CINI MINIS extend the fun in its crazy, quirky signature style?  

Creative Challenge

Create crazy, quirky and distinctive social posts that help CINI MINIS fuel the shameless pursuit of pleasure in dancing, fashion and travel among fellow Gen Zs?

Awards:-

#1 Prize €2,500

#2 Prize €1,500

#3 Prize €500

Deadline:- 03-06-2020

Take this challenge