The Coca-Cola Company Sweet Story Challenge

The Coca-Cola Company Sweet Story Challenge

The Coca-Cola Company is ideally seeking stories about sweeteners derived from plants other than Stevia or Lo Han Guo (Monk Fruit).

We invite you to share stories and videos about those plants and plant sweeteners that you or those in your culture or community have commonly used, or commonly use, in everyday life. We do not want you to taste, consume, or obtain samples of any substance that you have never consumed before. In fact, The Coca-Cola Company is expressly advising participants not to taste, consume or provide samples of any novel substances. Any submissions that cannot demonstrate a history of the sweetener’s use will be disqualified.

Please carefully read the rules and regulations of the challenge before beginning your submission.

 

Judging

The Coca-Cola Company will assemble a panel of qualified judges, determined in its sole discretion and this judging panel will rank qualified submissions according to the criteria described below.  Judges may contact teams to request further information or clarification.

All judging is up to the judging panel’s discretion, and its decision is final and binding.

Up to 5 winners will be announced on December 13, 2017.

Judging Criteria

CriteriaDescription

Score

NoveltyDoes the submission provide a detailed description of the use for a significant period of time of a plant or plant derived sweetener that is not Stevia or Lo Han Guo (Monk Fruit)?

30

Engaging, compellingDoes the story share the use of the plant or plant derived sweetener and its significance in life, culture, community? Does it leave the audience touched or moved?

25

VideoDoes the video capture the story of the plant or plant derived sweetener? Is it compelling? Well-made with both audio and visuals being clear and audible?

25

Invoke emotionsDoes the story invoke powerful emotions that resonate with the audience?

10

Well-crafted storyDoes the story engage the audience through effective delivery?

Does the story have a beginning, middle, and end? Correct spelling and grammar? Appropriate tone and sound?

10

Total Points

100

All judging is in the discretion of The Coca-Cola Company.  By participating in the challenge, you fully and unconditionally agree to and accept the Challenge Specific Agreement, these guidelines, and the decisions of The Coca-Cola Company, which are final and binding in all matters related to the challenge.

Submission

Description of the Plant – this part of the Submission requires a written response based on the following:

  1. What is the plant that you are submitting a story about? What is it called? Where does it grow? What does it look like?
  2. How do you normally find this plant? Do you buy it from a store? From a farmer? Or do you harvest or grow it yourself?
    1. If you purchase it, how much do you usually pay for it?
    2. If you grow it, how long does it take for the plant to grow to maturity?
  3. What does the plant look like?
    1. Please submit a picture of the plant
    2. Please submit another picture of the plant
  4. In what environment does the plant grow?
  5. How long does it take for the plant to grow to maturity for harvesting? (if you do not grow it)
    1. Is the plant farmed? Could it be?
    2. Does the plant grow in the wild?
  6. How do you typically use the substance obtained from the plant to sweeten food or drink?
    1. In what form? I.e. does it need to be cooked? Made into a powder? Is all or only a portion of the plant used?
    2. What quantity is required to provide a sweet taste to the food or drink?
  7. Do not submit a sample of the plant or any sweetener substance derived from it.
  8. Do not taste anything unless you know that it has been safely used for a significant amount of time by those in your culture or community.

The History – this part of the Submission requires a written response based on the following:

  1. Tell us more about the history of the plant.
    1. Do you know its earliest known use? Anecdotally? Through sources?
      1. If you have sources, link them here:
    2. How has it been used historically? In food? Medicinally? Some other way?
  2. Which cultures most commonly use this plant? How have these cultures traditionally used this plant derived sweetener?
  3. Does the plant have any religious, cultural, or ceremonial significance? Tell us more.

The Story – this part of the Submission requires a video, pictorial, or other visual response based on the following:

  1. Submit a video, a picture, or some other visualization of how you, or those in your culture or community uses this plant or plant derived sweetener.  Include a story about this plant derived sweetener. We encourage you to be creative, evoke emotion, and share how this sweetener has been a part of everyday life for you or those in your culture or community.
    1. Submit a video link: The video may not exceed 3 minutes and it must first be uploaded to YouTube or Vimeo.  Only the YouTube or Vimeo link may be submitted; please ensure that the link and your video work properly before submitting.
    2. Submit a picture or some other visualization of how the plant or plant derived sweetener is used.

Awards:- This challenge will award $100,000 USD in total, with up to 5 individual or team prizes. The Coca-Cola Company may choose to award fewer than 5 prizes, dependent on the quality of the submissions and how they meet the judging criteria.

Deadline:- 28-09-2017

Take this challenge