R-E-S-P-E-C-T. In 1967, the incomparable Aretha Franklin spelled out a powerful message that could no longer be ignored. In 2021, Jennifer Hudson will honor Franklin by embodying her life and echoing her message once again in the upcoming film, RESPECT, in theaters on August 13th. These letters were once used to unite underrepresented voices around the world. Even today, it’s important to remember that respect is universally valued, but individually interpreted. In order to celebrate the power of our individuality, United Artists Releasing is asking what RESPECT means to you.
Choosing a letter from R-E-S-P-E-C-T as your base, create a work of art that demands respect and brings it to life by highlighting what its unique meaning is to you, as an individual. The letter you choose will serve as the backdrop, base or negative space of your art.
We encourage you to be creative in how you choose to feature your chosen letter in your artwork, and we hope to see submissions that respect the inspirational, unique, and PROUD diversity of the artistic community!
The judges are looking for artwork inspired by the key themes mentioned below for each letter in R-E-S-P-E-C-T. Seven (7) pieces of artwork, will be chosen as Selected Creators and will receive $2,000 each. Selected artwork will potentially be featured in the film’s marketing campaign, including social accounts, print materials, and merchandise.
Please note, this Creative Brief is open only to individuals who are at least eighteen (18) years of age and the age of majority in their jurisdiction of primary residence and who are legal residents of the 50 United States or the District of Columbia at the time of submission. The age of majority is 19 in Alabama and Nebraska; 21 in Mississippi.
A minimum of seven (7) pieces of artwork will be chosen by United Artists Releasing as Selected Creators. Each will:
- Potentially have their work used across the film’s social, digital, and wider marketing channels
- Receive $2,000 for each piece selected
Note:- Open Only to Creators in the United States