For years, DKNY’s iconic skyline logo artwork (right) has served as the unofficial entrance to New York City’s Soho district. The logo has become more “fabric of the city” than corporate billboard.
Now, this quintessential New York fashion label is looking to draw inspiration from the Soho Wall and invite creators to design custom artwork, utilizing a brand-new D-K-N-Y logo. The new logo returns to the design aesthetic of the historic Soho Wall era – thicker, bolder and more in your face (like a New Yorker!) – reinforcing DKNY’s position as an innovative, cool and cosmopolitan brand.
Visual artists and storytellers from around the world are invited to create one-of-a-kind artworks that play with the new logo, using it in its classic vertical form (or stacked alternative, or both!). You are free to create the artwork in a medium of your choice that is authentic to your practice – this could be photography, multimedia (i.e. short form animation), paint or graffiti – as long as the final assets are formatted for social media (see ‘Things To Consider’ section below).
DKNY invite you to take inspiration from some of the logo artworks that have already been created – such as the animation below and the two static logo artworks further down this page!
The judges at DKNY are looking for bold and eye-catching artworks that champion the brand’s cool, cosmopolitan ethos. 7 x artworks will be chosen as Selected Creators – each creator will receive $2000. All artworks could potentially be featured across DKNY’s social channels in real time, with credit given.
- We would like you to take inspiration from the iconic Soho Wall and create an artwork that is authentic to your art practice.
- You can also take inspiration from the three artworks (static + moving) that you see on this page.
- Please use these vector files – you can work with either the vertical or stacked logo, or both!
- Before you start, please take a look at this moodboard for inspiration and read the logo guidelines.
- The design must be in line with DKNY’s ethos and identity in 2021.
- You are free to use your own color palette.
- The final artwork must be formatted for social media. For example:
- you could create a digital artwork or video, or
- you could make a large scale street painting or graffiti.
If you take a large scale approach, you must document your artwork on film using video or stop-motion photography.
- Please submit a digital artwork, at a minimum of 300 dpi, maximum file size 10MB, in one of the following formats:
- Static:
- Square, aspect ratio 1:1 (1080px x 1080px)
- Portrait, aspect ratio 9:16 (1080px x 1920px) or 4:5 (1080px x 1350px)
- Static:
- Video: 0:10 – 0:15 seconds in length, as .MP4 file
- Square, aspect ratio 1:1 (1080px x 1080px)
- Portrait, aspect ratio 9:16 (1080px x 1920px) or 4:5 (1080px x1350px)
- Landscape, aspect ratio 16:9 (1920px x 1080px)
- GIF: at least 0:06 seconds in length, max file size 2MB
- Portrait, 600px x 800px
Selected creators will be asked to share their project file.
- Portrait, 600px x 800px
- Things we don’t want to see:
- Your design must be original artwork. It should not include any reference to religious symbols, political symbols or monuments; allude to alcohol drinking scenarios or dangerous situations, include any reference to children, or include images of real people (though you can draw people if you wish). There must be no nudity or pornography, curse words or vulgarities, no other trademarks or other logos of any kind – no copyrighted text or others’ owned artwork.
- Reference imagery should only be used for inspiration, and not used directly in your work. You may be required to provide details on where you have drawn inspiration from.
Awards:- 7 x Selected Creators, from the global market, will be chosen by DKNY and each receive $2,000 for their final piece, assigning full ownership to DKNY.
Deadline:- 02-07-2021
