The rapid development of information and communication technologies has fundamentally transformed the traditional “operating system” of doing business. Digital transformation is creating fantastic opportunities for optimizing existing value chains and developing entirely new models for value creation – especially for finance. While the technological possibilities are seemingly endless, the digital transition process nonetheless presents a variety of organizational challenges.
Deutsche Bank is promoting a new digital leadership initiative to put digital thinking firmly at the heart of the business. To get things underway they are looking for a unique invitation to get all staff, digital immigrants, digital natives, skeptics, late bloomers and experts on board and play an active part in the journey.
Here is a little glimpse of the story so far:
Create a blockbuster film script and poster for “The Digital Leader” to push digital transformation at Deutsche Bank.
What’s in it for you as a participant?
- Connect with a creative and innovative global crowd.
- Your ideas will presented to top-level management at Deutsche Bank and other key players in the financial industry.
- You could win one of 19 cash prizes out of the €15,000 total prize pool and there is a special half-time prize for the creative who submits the best idea(s) during the first half of the crowdstorm.