Closed/Expired: Disruptive instore makeup experience challenge

Disruptive instore makeup experience challenge

Did you ever have an awesome experience in any store that you would never forget about? Be it a store of a tech, fashion, beauty brand or a retailer.

Brands now invest more and more into flagship stores or corner-stores with visuals, product demos, events, digital integrations, storytelling to create an unforgettable experience for customers every day. Especially for beauty brands, instore experience brings the brand and the product experience to life, and helps plant the seeds of loyalty.

With more new brands entering the market, more distribution channels and more ways to directly interact with consumers and trigger purchase, just the brand name and great products cannot intrigue consumers anymore. More interaction and services, more exciting new experiences are vital for brands to exist and standout from competition.

Now, a new luxury cosmetic brand would like to challenge the in-store experience of beauty brands, and completely reinvent how consumers interact with make-up products and brands. Thanks to its strong connection with most exclusive and trendy make-up artists, this premium brand will help women create unique looks and enhance their beauty with a broad range of products including lipsticks, mascaras, eye liners, foundations, correctors, blush, make-up accessories and more…

Can you help? Don’t worry if you do not know much about the beauty world. Ask some questions to your family or friends, you might be able to design something we’ve never seen before!


Creative Challenge

Invent the premium make-up concept store of tomorrow to ramp up the “wow” for Make-up addicts.


  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Deadline:- 07-02-2018

Take this challenge