Invent a solution or a service that helps a suburban family of four (Mom, Dad, 2 and 5 years old) reach and enjoy the excitement of city centers in a stress-free and affordable way.
Imagine a family of four: mom, dad and two kids – Sarah, 2 years old and Mike, 5.
When Sarah was born, they decided to move away from the city center and bought a house in the suburbs, 15 km away. It’s great there because they have a small backyard where the kids can play. Yet, their small city does not provide a lot of entertainment and fun things to do when you have children. So Mom and Dad and their kids often go downtown – to the big city center which is close by, to enjoy the vibrant urban culture, do some shopping and other activities they don’t find elsewhere. These moments are an exciting experience, but transportation is an issue, for many reasons.
Two options are available to them:
- To use the public transportation (city buses). But … the bus stop is far from their home. Having to carry the baby’s gear with them (diapers, baby bottles, snacks and so on), it’s not easy to walk to the bus stop. The bus stop may be crowded, which means they have to stand, and they fear that they could lose the kids. And they have to carry the shopping bags on the way home, and need to purchase several bus tickets.
- To take their own car, which allows them to carry the kids’ stuff with them as well as shopping bags. But they have to deal with the traffic which can lengthen the trip. When they get to the center, finding a parking slot is not easy and might cost them a lot of money. There could be vehicle break-ins as well…
No solution exists to make this family’s life easier. Our sponsor, a research and innovation company, wants to help this family reach the city effortlessly and help them stay connected to what they love in urban centers.
- #1 Prize €3,500
- #2 Prize €1,500
- #3 Prize €1,000