Many of us underestimate the role scent plays in our day-to-day life. Without scents, our life would be much less enthralling. Smells shape our mood, behavior, build experiences and our identity. And, of course, the more pleasant they are, the better!
Some of us are more driven by scents than others. Some people actively surround themselves with scents they love – this can mean candles in the room, scented skin & hair products, perfume, and fabric conditioners. They choose to “wear” beautiful scents because they feel they play a small, but important role in helping them feel beautiful, uplifted, confident and attractive.
To delight these Scent Lovers, Downy/Lenor – the market leader in fabric conditioners – created its Premium Conditioner line with a sophisticated, delightfully fresh and rounded scent that lasts a surprisingly long time. This “perfume for clothes” was created by a Nose – a ‘fragrance creative director’ who leverages his expertise, sophisticated and inspirational scents, and state-of-the art technology to ensure they provide long-lasting freshness and consistent intensity that no other scent can beat.
Unlike perfume, Downy/Lenor scents last, and they diffuse a clean and fresh scent across the whole fabric, not just on individual areas. This creates a delicate scent aura which surrounds people with long-lasting freshness whether they are walking outside or are at home wearing pajamas in bed. It is an effortless everyday delight which requires no topping up.
Downy/Lenor believes in the power of scent to make our lives more rich & sensorial – and that it even has the power to transform people’s lives for the better. Scent Lovers tell us so. It can really make them happier: sliding under fresh scented sheets after a tough day can help them shift their attention and forget it all. Scent can bring people closer too: did anyone ever tell you that you smelled nice?
Can you help Downy/ Lenor express its unique and amazing power of scent to Scent Lovers?
With a unique and eye-catching poster visualize a Downy WOW scent experience that changes Scent Lovers’ life for the better.
- #1 Prize €2,000
- #2 Prize €1,000
- #3 Prize €500