Home is a great place to be and enjoy time with family and friends. Ordering food to enjoy at home is a growing trend around the globe. Delivery services are offering ever more choices and convenience, allowing consumers to enjoy a wide range of food at home with a single tap on their mobile phone.
People increasingly seek convenience and sometimes they would rather eat in the comfort of their own home, cocooning and sharing good times with family or friends.
McDonald’s is tapping into the delivery trend and McDelivery is being rolled out in various countries around the world. It has been available in Egypt for 20 years and is quite big in China and Australia. And it is now accelerating in the US, Canada, France, Germany and the UK.
As you may know, Coca-Cola beverages are key in the McDonald’s restaurant experience (think of the combo meal) and Coca-Cola wants to help make the McDelivery experience a great one for people to try and try again.
To achieve this, we are looking for ideas that Coca-Cola can leverage to make more people aware of McDelivery and to try and enjoy more surprising and delightful experiences. Can you help?
Imagine what Coca-Cola could do to make the McDelivery more surprising and delightful.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €500