Closed/Expired: Duracell Lithium coins challenge


Lithium coins are special batteries that come in 10 different sizes. They look physically like coins, and power many different devices in our life, including home devices (scales, car key fobs, small remote controls for garage doors, curtains, Apple TV, bank card readers), medical devices (glucometers, heart rate monitors, thermometers) and outdoors/fitness devices (sports watches, pedometers, portable lights, bike computers). These devices are becoming more common due to miniaturization, and the Internet of things, yet they are not spontaneously associated with Duracell, who is better known for alkaline batteries.

Actually, in part because lithium coin batteries last from 6 months up to 10 years (depending on the device), they are not at the top of anyone’s mind, until they die. But, when they die, people get annoyed because no one keeps a stash of them at home and they quickly realize how dependent they can be on some of these devices.

Duracell lithium coins provide 50% longer lasting power that people can rely on. That means Duracell users can change the batteries 50% less often and therefore experience the annoying situation, in which they cannot use the device immediately and have to replace the batteries first, 50% less often. Consumers trust Duracell when it comes to longevity, but do not know to look out for Duracell in this category.

Can you help Duracell convince LiCoin device users to choose Duracell LiCoins for their superiority over other brands, by highlighting that Duracell’s longer lasting LiCoin batteries fail less often?

Creative Challenge

Jolt consumers into thinking about their critical Lithium coin powered devices and caring about the Duracell dividend in longevity they can bank on.


  • #1 Prize €4,000
  • #2 Prize €2,500
  • #3 Prize €2,000
  • #4 Prize €1,000
  • #5 Prize €500

Deadline:- 18-12-2016

Take this challenge