Closed/Expired: Duracell Portable charger innovation campaign challenge

Duracell Portable charger innovation campaign challenge

With smartphone, tablet and other micro-USB enabled device usage on the rise, consumers are increasingly hooked on their mobile devices for everything from conducting business and staying in contact, to web browsing and streaming content on the go. As technology advances and apps get more power-hungry, people’s power consumption, and low battery anxiety, will only get more excruciating over time.

A portable charger can be a simple solution. It is not heavy or bulky, so it is easy to carry in a backpack or a purse. It comes in different sizes allowing you to charge from one up to seven times before it needs to be recharged.

Duracell, known for powering billions of people’s lives with the longest lasting batteries, will launch a Duracell portable charger enabling consumers to charge their mobile devices on-the-go without a need for an outlet.

Duracell is looking for a big idea for its campaign that fits well with its current battery communication whereby Duracell brings toys to life. Can you convince people to buy the Duracell Mobile (charger)?

Creative Challenge

In a surprising & memorable way, convince mobile people everywhere that the Duracell portable charger empowers them throughout their day.


  • #1 Prize €4,000
  • #2 Prize €2,500
  • #3 Prize €2,000
  • #4 Prize €1,000
  • #5 Prize €500

Deadline:- 18-12-2016

Take this challenge