Expired: Duracell Value for Money innovation challenge

Duracell Value for Money innovation challenge

Everybody buys batteries. They power many of the electronic devices we rely on every day, from our gadgets like headphones, fitness trackers and Bluetooth accessories, to household items such as flashlights, smoke detectors, wall clocks etc.

When it comes to buying batteries, people have a choice: buying Duracell or buying other batteries either from other manufacturers or private label brands. Duracell are usually more expensive because they are superior in quality and they last longer. Despite this though, people do not always buy Duracell, some feeling that it’s not worth the price.

We need to change this perception, and for this, we need your help.

The objective of this contest is to bring to life in a very impactful way the fact that Duracell offers the best value for money and is worth paying the price. You should follow one of the two routes described below for the exercise.

Creative Challenge

In a convincing poster, find original ways to show that Duracell offers value for money.



  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Deadline:- 08-11-2016

Take this challenge