Darwin said: “It is not the strongest of the species that survive, but the most responsive to change.” Whether we resist it or embrace it, change is constant in life and the future is never written in advance. Some people fear uncertainty anxiously, and look for ways to avoid change because they see it as a threat to their security.
The European Investment Bank is the financing institution of the European Union. Ever since it was created 60 years ago, the Bank has been playing a key role in building Europe through change — financing its bridges and tunnels and railways and roads; its energy networks and wastewater treatment plants; its most innovative companies and its biggest industries; its drug makers and small businesses; its renewable energy technologies, etc. More importantly, the Bank also empowers people living in Europe to make positive changes – encouraging young people to develop new skills, supporting education programs and innovative projects, financing small and medium-sized businesses and protecting our climate and environment.
As a positive actor in a world of changes, the European Investment Bank needs your help to make people see change much more as an opportunity than as a constraint, an opportunity for a better future, a future that is more open than ever.
Can you come up with a story board / script to help European citizens see change as an opportunity and encourage them to embrace it?
Create a story board or illustrated script for a sharable and emotional video that encourages European citizens to embrace change in life.
- #1 Prize €4,000
- #2 Prize €2,500
- #3 Prize €1,000