At eYeka, we believe in the power of collective intelligence and that great ideas can truly change the world!
In our hyper-connected society consumer’s behaviors and expectations are changing rapidly. Their attention is harder than ever to catch. Their relationship with brands is evolving. Their preferences in tastes and their purchasing behaviors are changing rapidly.
In this very challenging context, brands need to innovate at a very fast pace. Creating breakthrough products and outstanding communications requires to constantly source new ideas, new concepts.
We all experienced in our day to day life how sometimes the solution to an issue we have been struggling with for days can be easily enlightened by a sudden change of perspective, a new encounter, the fresh point of view of an outsider… At eYeka, we witness everyday how complex marketing issues can be tackled by non-experts but truly creative people.
Could you help us illustrate why fresh ideas are so important to foster innovation?
Create an impactful poster that shows why fresh ideas matter more than ever.
- #1 Prize €1,000
- #2 Prize €500