The Facebook Awards Jury grants outstanding creative and effective work in each of the categories with the following honors:
The 2016 Awards are now open for entries and will close on April 1, 2016. Winners will be announced in early June. Check back in early January for criteria and details on how to submit.
- January 8, 2016: Submissions Open
- April 1, 2016: Entries Due
- April 25, 2016: Regional Judging
- June 9, 2016: Final Judging (Creative Council)
- June 15, 2016: Winner Announcement
- *Tentative – Dates subject to change
WHAT WE LOOK FOR
- Facebook marketing campaigns that have run within February 1, 2015 and March 31, 2016.
- In all categories judges will look for its expression through innovation, originality, and executional excellence.
- A demonstration of creativity and business effectiveness is the core criterion of the Facebook Awards. The Jury looks for brilliant, inspired work that changes the way the industry approaches content publishing and sets the bar at new heights.
- They will weigh the core insight that drove the campaign; the value the content offered the consumer and how well it met the proposed business objectives.
- How did Facebook, as a creative canvas, play a role in the campaign?
For the first time ever, we’re recognizing our small business advertisers who have explored Facebook platforms in a creative way, earning eye-opening results within their audiences. Winners will be those who successfully captured the attention of local audiences and drove gained results with creative thinking on Facebook and Instagram. (Sub-category filter: Employee Count.)
Awarded to campaigns that engage audiences we’ve never seen before in relevant and meaningful ways. It can be technologically impressive, like the development and implementation of groundbreaking mobile technology. Or it can be an experiential masterpiece, like the creation of innovative social media experiences. Example: GT Ride – Viral Gaming for Kia
BEST USE OF FACEBOOK PLATFORMS:
Awarded to the most creative, original and well-executed Facebook and/or Instagram campaign concepts. Also keep in mind that results matter. We’re looking for impactful business outcome. Example: Lexus 1000 to 1
FACEBOOK FOR GOOD:
Awarded to charitable/non-profit org campaigns that creatively and successfully raise awareness and drive positive social change using Facebook or Instagram. Past winners haven’t just got Likes and shares—they’ve made national and international news thanks to creative that inspires new action for little known causes, or further invigorates ongoing ones. Example: ALS Ice Bucket Challenge, Kafa.
BEYOND FACEBOOK / INTEGRATED:
Awarded to campaigns that creatively use Facebookand/or Instagram as part of a larger, overall media mix. Example: P&G Always “Like a Girl”