Think of a young 25 year old guy, Charlie. He works as an investment banker and barely has any time to even breathe during his 9-5 job. But it’s not just Charlie’s 9-5 job that defines him but his passion of wanting to be a great guitarist that excites him and helps him live a more fulfilling life. It’s not just the feeling of achievement that excites him but also because he enjoys the journey to fulfill his passions, learn new skills and grow as a person. Does this guy sound familiar to you?
Busy lifestyles creates a need for healthy and convenient snacking options. Doing multiple things and pursuing passions needs the right fuel/energy to keep them going. Yo-Get is a high-protein yoghurt brand with no added sugar, no artificial sweeteners and no fat. It’s the perfect accompaniment for people like you, who want to pursue their passions and even for people who are fitness oriented and lead an active and ‘non-stop’ lifestyle. It’s for people who are always hungry for more, just like you!
Yo-Get gives you sustained energy and keeps you fuller for longer. It feeds your hunger for snacking as well as the hunger to pursue your passions in life. Whether it’s a physical exercise, side-business or passion you’re trying to start or pursue, you can count on Yo-Get to keep energized and live a life without limits. We want you to come up a visual for an outdoor ad based on this idea and tell a strong story based on it. The strong story you say through your visual will also be used to inspire a video based on the idea.
Create exciting and eye-catching visuals for an outdoor ad which tells a story about how Yo-Get high-protein yoghurt feeds the hunger for snacking and the hunger to pursue and fulfill your passions.
- #1 Prize €3,500
- #2 Prize €1,500
- #3 Prize €1,000
- #4 Prize €500