Water – it is the essence of life and a basic human need for survival. This basic human need has evolved in various ways, and something as simple as water has become so much more exciting to consume. Be it flavored water, sparkling water, vitamin water, the list is endless. It is 2016 and water has already evolved in so many different ways. Now think of the year 2025. How will water evolve and what different forms will it take?
Japan is one of the most sophisticated markets in the world, with continuous introductions of many new sub-categories of water like flavored still water, flavored sparkling water, frozen water bottles and even aroma-infused water.
Coca Cola would like to know from you how forms of water will evolve (taste, benefits, packaging, sensorial feel, formats and fusion with other categories) to help them introduce new sub-categories of water in Japan by the year 2025.
Show us how water will evolve in its taste, benefits, packaging, sensorial feel, formats and fusion with other categories by the year 2025.
- #1 Prize €3,500
- #2 Prize €1,000
- #3 Prize €500