Small stores

Get ready to be a visionary and give us a peak into the future of modern small stores!

Modern small stores are self-service stores set in a space of 150-500 square meters, offering food and grocery products, often with services like petroleum, cash dispensing and mobile phone top-up.  These stores are often in city centers and neighborhoods within walking distance of homes, workplaces or transportation hubs.  In terms of driving, these stores are often attached to petrol stations.   They add a lot of value to our everyday lives thanks to their proximity, convenience and speed. (Note: these stores do not include pharmacies, clothes/accessories and electronic stores).

Every few years, stores evolve with the addition of new technology, introduction of new formats and rethinking their proposition in order to address emerging consumer needs (i.e. busy lifestyles, search for healthy options, convenience, constant connectivity & digitalization, etc.), making the shopping experience more engaging, speedy and efficient.

With changes and evolution happening in past decade and future disruptors coming (development of AI/ robotic technologies, online communities/networks & consumer generated content, digital technologies, applications for mobile/ smartphones, rapid growth of online retail), what would be a look of success of modern small stores in 15-20 years from now?

With some of the micro and megatrends affecting your region/country (transportation, urbanization, time management, immigration, aging population, digital, wellbeing, payment formats, etc), project yourself into the future and start from there.

Creative Challenge

Be a visionary and show us how modern small stores will evolve in their store design, product range, experience and technology to be relevant and exciting for future shopper.


  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500

Deadline:- 03-12-2017

Take this challenge